Design District
A new home for ideas
A new home for ideas
More than just a workspace, Design District is an entirely new neighbourhood on the Greenwich Peninsula – designed and equipped to provide a permanent home for London’s creative industries. With light-filled buildings that house fast-tech studios and craft workshops, a materials library, street-food market and members club, the district is purpose-built for innovation.
By championing creativity and investing in its future, Design District has created the perfect platform for free-thinkers to do what they do best, and a place for London’s creativity to thrive well into the future.
The solution to the identity was to build a brand as inclusive and supportive as the ethos that's defined the project. At the core of the identity is a graphic framework, designed to promote and champion the districts creative residents, putting them in the spotlight. The identity finds a careful balance between a memorable brand with it's own distinct personality, and the ability to sit in the background and act as a platform for its creative residents to thrive.
