Virgin Voyages
The ship of things to come
The ship of things to come
Virgin Voyages is a new cruise line with Richard Branson at the helm. It’s a brand that’s looking to unapologetically disrupt a sector that’s better known for its beige buffets and ballroom dancing.
This is a brand that had to visually and verbally embody the desire to change the status quo. To introduce its sailors to the glamour of ocean travel, re-energised and recognisably different.
The project spanned a wide set of deliverables, including a full brand identity with extension across livery design, experience, wayfinding, iconography, illustration, a custom typeface, animation, print, digital and more.
