Plenish
Less is moreish
Less is moreish
Plenish, a leading UK plant based drinks company needed a brand overhall. Following an in-depth strategic phase, the brand was repositioned around a core belief that ‘Less is Moreish’ – because when you use the finest natural ingredients, you need nothing else.
A complete brand overhaul resulted in a new look for foodies that draws design cues from modernist interiors and cook books, rather than the health and FMCG drinks markets. At the heart of the brand, the pack photography brings the beauty and deliciousness of the ingredients to centre stage. Moments of playfulness express the brand personality and add humanity, through the hidden droplet in the wordmark, expressive typography, and perfectly imperfect iconography.
