AERO
Sustainable material technology
Sustainable material technology
Paint is killing the planet. AERO is pioneering a path to a greener future with their game changing alternative material finish.
This project repositioned AERO from a film-based coating manufacturer to a future facing sustainable material technology company with the brand idea ‘engineered from the molecule up’, and a confident new look.
The entire identity was upgraded, making it feel modern, bold and dynamic, flexing seamlessly across digital and physical. The brand elevates environmental cues, whilst still feeling scientific and slick through the use of an accented monochrome palette with attention-grabbing lime green.
As a complex product solving a serious problem, AERO’s brand needed to be impactful. Inspired by references from tech, science and data graphics, animated three dimensional brand icons make the benefits of AERO more engaging and digestible, whilst an amorphous text mesh represents the highly sophisticated material technology that makes AERO so unique.
